![]() Paddy Power confirmed it was already in talks with FanDuel “to create a combined business to target the prospective US sports betting market”.įanDuel is a web-based fantasy sports game with 6 million registered users, who can put together virtual teams in sports such as American football and win cash prizes based on their success against other players. ![]() While US states will have to draw up their own gambling laws, a process that could take years in some cases, the shift in the US landscape is expected to encourage British firms to seek takeovers or become targets themselves. Many analysts believe London-listed firms are well placed to grab a slice of the US market, where some estimates say nearly $150bn (£111bn) in illegal wagers are placed every year.
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